At URBAN TAILOR.®, we believe a successful dealer network is built on more than great products. It requires strong brand awareness, consistent marketing, and an active commitment to supporting sales.
That's why we invest heavily in international trade fairs, brand development, and marketing activities. Our mission is not simply to supply high-quality, custom-made outdoor furniture covers, but to help our dealers successfully sell them.
Building Brand Awareness Worldwide
We actively participate in major international trade fairs, including spoga+gafa and CIFF China, where we exhibit with our own stands. These events allow us to showcase our products, introduce URBAN TAILOR.® to international audiences, and build valuable relationships with retailers, distributors, and outdoor furniture professionals.
Alongside our trade fair participation, we continuously invest in marketing to increase brand recognition and create greater demand for our products.
Turning Marketing into Showroom Sales
Our marketing strategy is designed with our dealers in mind. We want customers to recognize URBAN TAILOR.®, understand the value of custom-made outdoor furniture covers, and actively consider our products when purchasing outdoor furniture.
To support this, we provide premium in-store displays that bring our brand directly onto the showroom floor. These displays help attract customer attention, support sales conversations, and encourage additional purchases alongside outdoor furniture collections.
By combining international brand awareness with effective point-of-sale marketing, we aim to make it easier for our partners to introduce and sell our products.
Your Growth Is Our Growth
We see our dealers as long-term business partners. Every investment we make in marketing, trade fairs, and brand development is intended to strengthen our market position and create new sales opportunities throughout our dealer network.
When customers recognize and trust our brand, our dealers benefit. That's why we remain committed to investing in visibility, demand generation, and sales support.
We don't just deliver products. We invest in helping our dealers sell them.